Annual Report Design
Modern Always,
Seeing through Business, Furnitures, and Craftsmanship.
Analyzing an enduring business.
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Category
Annual Report DesignProject
Modern AlwaysCourse
Type SystemsInstructor
David HakeSemester
Fall 2020 -
Create a design solution for a corporate annual report. It should be at least 48 pages, with four levels of typographic hierarchy.
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Structural, Whimsical, Simple
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Graphik by Christian Schwartz
Produkt by Berton Hasebe -
I viewed this piece as a playful array of furniture styles over the years and tried to mimic the whimsical process of arranging images of furniture on the pages.
I decided to use slab serif type and the color blue to reference the original brand identity created by Herbert Matter, the primary design consultant for Knoll graphics from 1946 to 1966.