Category
Type Specimen Promotion

Project
Dance Within

Course
Type Composition

Instructor
John Nettleton

Semester
Spring 2020

Develop a type promotion that appeals to type-savvy audience. The goal is to illustrate the appeal of the typeface.

Clear, Playful, Exquisite

Adelle Family from Adobe

I chose to design a set of file folders that designers could insert between layers of documents. The idea came from layering and spacing in architecture. The large and small typography dancing across the page indicates the playful aspects of design process.